I think
when we’re talking about a specific group of the population that finds pleasure
in materialistic values, we dive into a more complex social problem and an even
bigger environmental impact. The environmental impact part is easy; we want
more, so we produce more and in turn, pollute more and use up natural resources.
This presents obvious problems. I think the focal point should be in the
societal norms that promote this type of behavior, in order to change it for
the better.
People buy
things and want more to feel happy, but why? Is it just a misplaced sense of
belonging or maybe even competition with others? Some sort of status symbol or
perhaps just an obsession with owning things? I believe it’s a mixture of all
these elements, but the only dangerous part is most people aren’t conscious of
it. It is underlying rhythm that drives people. We long to have the car and the
house of our dreams, so we slave away at a job we hate. Jobs that take us away
from these houses we love for most of the day. Seems ironic right?
I think we
should look at the things that truly make people happy. Love, friendship,
learning, hobbies and a sense of belonging are the things we truly aspire for,
but somehow, the way we attain these things is skewed along the way. I think we
should shift our emphasis from objects to experiences. I think some companies
have already started to use this to market their products. The problem with
this is that people then buy those products to seem like they exemplify those
lifestyles. Nike is a great example. I think if we could truly shift towards that
a world whose people created happiness from experiences and interactions in
their community it would be beneficial for everyone and the environment in the
long run.
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