Consumption has become more than just an action, it has become a complete lifestyle. People work so they have the ability to consume more. Instead of consuming what you need and finding happiness with what you have, this new lifestyle has become, consume what you need and be unhappy until you can consume what you want. The wants keep getting higher and more expensive, the standards of things people should have has risen. Society has given people standards that only few can afford and rest feel lower when they cant afford the best.
I beleive that consuming has a lot to do with happiness. Everyone is excited when they buy a new vehicle or a new house and new clothes. What is changing is that advertising has put feelings into their commercials, feelings of love, intimacy with others, laughter, family values. With all of those going into commercials, people feel that when they buy these products, they are buying those feelings as well when in reality that just isnt the truth. The average person experiences over 3,000 advertisments in a given day. That is why society is always unsatisfied and alwasy wanting more, because thousands of times a day they are reminded of things that they dont have. Instead of realizing and being happy with the things they do have.
I think less advertisments would have a huge affect on the way people feel. Life would be less of a competition of who has the most things. People would become more satisfied of the things they do have. No reminders of what they think they need. I think consumerism is very important for all economies and everyone needs to consume, but consuming should not be a competition between people because nobody will ever get to the top of the pyramid that way. There will always be something new. Nobody should feel like they need to be at the top.
Consume responsibly for you and stop worrying about the rest of the world.
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